From Sophos Naked Security:
Does Facebook know you better than your friends and family do?
"What if a computer could predict your behavior and understand your personality better than your coworkers, friends, siblings, and even your spouse do?
According to researchers from the University of Cambridge and Stanford University, it's already possible - by studying your Facebook likes.
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The study also found that the computer model was better than personal acquaintances at predicting life outcomes such as substance use, political attitudes and physical health - and "for some outcomes, they even outperform the self-rated personality scores.""
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