Game apps under fire from consumer law makers
There is a danger with these browser games and phone apps though, as highlighted by the UK's Office of Fair Trading (OFT), who recently concluded an April 2013 investigation into how such games complied with consumer protection law.
The OFT examined the commercial practices of 38 unnamed web and app-based games which it felt specifically targeted children. They said some of the concerns their investigation had discovered included:
- Misleading commercial practices, including failing to identify the practice’s commercial intent,
- Exploiting children’s inexperience, vulnerability and credulity, including by aggressive commercial practices, and
- Payments taken from account holders without their knowledge, express authorisation or informed consent.
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