Tuesday, May 9, 2017

Silverpush Quits Creeping World Out, Ceases Tracking TV Habits Via Inaudible 'Beacons'

A follow up to two (2) previous posts.  From Forbes:

Silverpush Quits Creeping World Out, Ceases Tracking TV Habits Via Inaudible 'Beacons'

"Less than a week after the Federal Trade Commission warned app developers to stop using code that listened for inaudible sound to track mobile owners' TV watching habits, the Indian firm that marketed the product tells FORBES it's killing the software. But Silverpush product manager Piyush Bhatt says it's not ending the Unique Audio Beacon service because of that FTC action, or because of the many privacy concerns raised over the last year. It's simply a "business decision"."

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