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Date: Wed, 15 Jul 2015 21:21:09 -0500 (CDT)
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From: "CVS" <qtJApBm@U9ZdKBa.dhsinoino.com>
Subject: You Won a $50.00 CVS Giftcard 1653
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<div style="color: #FFF">You are a WINNER! </div>
thanks Delta. With this new dynamic-pricing structure, we no longer need to move to Argentina to understand what itÃ¢â¬â¢s like to live in a place where the value of our currency can change drastically on any given day; now Skymiles will impart us with that knowledge Ã¢â¬â giving a whole new meaning to the term Ã¢â¬ÅSkypesos.Ã¢â¬Â
which means each region of the world costs a certain number of miles Ã¢â¬â to a dynamic pricing system, which basically means it can charge you whatever it wants according to destination, demand and whatever else Delta math geeks come up with. The upcoming changes will be rolled out between June 1 and July 21.
The bonus here is that you are no longer necessarily forced to pay 12,500 for a short-haul, one-way trip; those will go for as little as 7,500. The downside is obvious: you have no idea what your miles are worth.
Want to fly Chicago to Raleigh-Durham on any olÃ¢â¬â¢ Thursday? That might run you just 7,500 miles and $5.60 in fees one-way (as it did for me last week). But want to on a popular weekend? It could run you 12,500 miles. Maybe 25,000. Or it might not; nobody knows! YouÃ¢â¬â¢ll have no idea until you enter in your dates and DeltaÃ¢â¬â¢s dynamic-pricing hamsters start running their price-algorithm wheels.
Just be sure you get your ticket more than 21 days in advance, as Delta has joined large carriers like United and American in charging $75 fees for Ã¢â¬Ëlast-minuteÃ¢â¬â¢ bookings.
A few changes coming July 21 are only relevant for the elite, high-spending travelers to whom Delta wants to cater. On the Delta Skymiles news and updates page:
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