From Help Net Security:
The most damaging ramifications of DDoS attacks
More than half of IT security professionals (52 percent) said loss of customer trust and confidence were the most damaging consequences of DDoS attacks for their businesses, according to a survey conducted at RSA Conference 2015 and Infosecurity Europe 2015 by Corero Network Security.
In addition, 22 percent of respondents indicated that DDoS attacks have directly impacted their bottom line – disrupting service availability and impeding revenue-generating activity.
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