Unsharing in the sharing economy

From Help Net Security:

Unsharing in the sharing economy

It’s been a big year for the sharing economy. Numerous consumer services have skyrocketed to popularity by basing their business on the sharing of resources. Companies like Uber, AirBnB, or even SnapGoods, a service that lets people lend and borrow high-end household items, are ushering in a new era made possible by our constant state of connectedness.

Thanks to your mobile device and willingness to hand over payment and location data, these services can get you exactly what you need, exactly where and when you need it. The sharing economy empowers consumers to avoid waste by only paying for what they use, and others to profit from the resources they already have. But it is as much about the sharing of data as it is about sharing resources.